Tuesday, January 27, 2009

Pump it! Pump it good!

Here is your thought of the moment:

"Courage is a muscle that requires exercise. Just as weight training builds muscle by pushing it to the point of failure, build your courage by pushing yourself to the edge of your comfort zone. It's there you will find your true strength."
- Coach Davender

I read recently that most people "live their lives like they are in endgame. They think they know everything they need to know, they don't have the time nor inclination to learn anything new, and are quite happy about it". (Peggy Dolane, http://is.gd/htDd ).

Sticking your head in the sand and refusing to be open to new ideas, techniques or data may work if you are in a secure job, but in the world of the entrepreneur, it is a recipe for disaster. (And, as recent news demonstrates, it's not so great for the wage-earner either.)

I'm living my 15th year as a solopreneur, and I've lost count of the number of times I've changed my direction, my mind or my focus because of new information or new opportunities. And I'm so glad I did. It is a fiction that when you create a plan, you need to be a slave to it. Look where the famous five-year plans led the old Soviet Union. The moment you set a goal and act on a plan, you challenge the status-quo as you knew it. Move one step forward, your perspective changes, eventually you can see around that tree or over that hill to discover something new that you hadn't counted on. So continuously re-evaluate where you are and where you are going. Be open to new ideas, people and situations.

Challenge and discovery are vitamins for the entrepreneurial soul. It is our nature to create something that did not exist before: which means we need to be continously testing the edges of our comfort zone. The fun part about this adventure is finding that our walls are not made of hard brick, but rather of sweet, soft, gooey marshmallow!

How will you live at the edge of your comfort zone today?

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