Book Yourself Solid Radio: Talking about Teleclasses with Cara Lumen

Join Certified Book Yourself Solid Coach Davender Gupta and his fellow Certified Book Yourself Solid Coach Cara Lumen as they discuss how to launch your own Teleclass!

This show will take place on Friday 16 January at 2PM Eastern. Listen live or get the podcast at http://tinyurl.com/9hzx5n

Teleclasses are a powerful way of demonstrating your expertise, and are a way of implementing the "Speaking and Demonstrating" Core Self-Promotion Strategy of the Book Yourself Solid system. Cara has extensive experience in leading productive Teleclasses, and will be hosting a special teleclass on "How To Develop And Deliver A Magnetic Teleclass" on January 20. If you want to extend your reach and build you brand, Teleclasses are the way, and Cara has the answer!

Cara Lumen, The Vision Distiller, helps resourceful, passionate women entrepreneurs with a burning desire to stand tall in their service of others uncover the clarity of purpose that will get them booked solid. A Certified Book Yourself Solid Coach, Certified Guerilla Marketing Coach and experienced international author, Cara is a lifelong learner and inspiring teacher. Working with your deepest passion, your greatest skills, and your conscious choice, she helps you focus your business into greater purpose and profitability. Cara helps entrepreneurs move their passion from vision to venue and attract the people they are meant to serve. She is the answer. What is your question?

Find out more about Cara through her website at http://successmagnets.com/

Listen to the show live at http://www.blogtalkradio.com/bookyourselfsolid . This show is also available as a podcast after the live air date.

Book Yourself Solid Radio is a webradio show based on the bestselling book by Michael Port, focusing on helping you get more clients than you can handle... even if you hate marketing and selling! The show takes place every Friday at 2pm Eastern. Hosted by Certified Book Yourself Solid Coaches Trish Lambert and Davender Gupta, they interview fellow Coaches to help you succeed in filling your practice. Check out the latest guests at http://www.blogtalkradio.com/bookyourselfsolid

Date:	Friday 16 January 2009
Time:	2:00pm - 2:30pm EASTERN
Location:	Book Yourself Solid Radio
Site	http://tinyurl.com/9hzx5n

You are what you do, not what you say.

I received this YouTube video today. It is somewhat old, but the words resonate just as strongly today as it did when Severn Cullis-Suzuki addressed the 1992 UN Earth Summit in Rio de Janeiro...





Raised in Vancouver and Toronto, Severn Cullis-Suzuki has been camping and hiking all her life. When she was 9 she started the Environmental Children's Organization (ECO), a small group of children committed to learning and teaching other kids about environmental issues. They were successful in many projects before 1992, when they raised enough money to go to the UN's Earth Summit in Rio de Janeiro. Their aim was to remind the decision-makers of who their actions or inactions would ultimately affect. The goal was reached when 12 yr old Severn closed a Plenary Session with a powerful speech, written with the help of her father, Dr. David Suzuki, that received a standing ovation.

Wikipedia page: http://en.wikipedia.org/wiki/Severn_Cullis-Suzuki
Transcript of speech: http://www.sustainablestyle.org/sass/heirbrains/03suzuki.html
YouTube page: http://www.youtube.com/watch?v=uZsDliXzyAY

What if it happened here?

I generally avoid commenting about news and politics in this blog. However, an opinion piece by Patt Morrison in the Mar 8 LATimes.com caught my eye:

If L.A. were Baghdad
Imagine our reaction to suicide bombers killing 40 USC students and blowing up South Coast Plaza in the same month. (link to article)

The author describes eight incidents from the past month, transposed from Baghdad to Los Angeles. As I read the article, I caught my breath...

I realized how immunized I have become to the news. Talk of ten deaths here and forty deaths there becomes simply background noise between commercials. Because it is so far away, and I cannot imagine what it is like to live that situation, I can't really relate to it - I "know" it's a bad thing, but the descriptions don't "move" me.

Patt Morrison's article really affects me because it puts me in the middle of the experience - instead of simple facts, it draws pictures in my mind's eye that triggers real emotions: the essence of effective communication.

As a solopreneur, knowing how to communicate not just facts or reasons, but communicating to trigger emotion, is a crucial skill. Emotion is where decisions are first made, then we look for reasons or facts to justify the emotional decision. Successful entrepreneurs know how to trigger emotion, to tell a story: think of Steve Jobs of Apple (watch his keynote for Macworld 2007 here to see a master story-weaver at work).

Okay, that segue from Iraq to Apple was a stretch, but the core point of this post is about how the technique of transposing an otherwise invisible or distant situation into the here and now of everyday life is a powerful technique to tell your story and get people to take notice, and hopefully, take action.

How can you use a similar technique to communicate global warning, or degenerative disease, or corporate culture or another situation that's hard for the average person to perceive as tangible?

Going back to the original article, what if Baghdad's experience was transposed onto your city? How would it feel to you?

And, most of all, what would you do about it?

Direct link to article (registration might be required)
http://www.latimes.com/news/opinion/la-oe-morrison8mar08,0,4802705.column