Listen to KeysToClarity Radio Monday 21 Sep 7PM Eastern: Tribes

I will be interviewed by Louise Crooks of KeysToClarity Radio tonight at 7PM eastern on the subject of building trust and credibility by being the leader of a tribe.

KtC Radio: Be Ordinary or Extraordinary: It's About The Power Of Your Tribe

...are you really reaching your clients effectively?...

Date:	Monday, September 21, 2009
Time:	7:00pm - 8:00pm Eastern
Location:	http://bit.ly/132uP5

Phone:

3479456963 Call-in number

Description

As a professional, your clients assume you're competent. But how can you become the "go-to" person they will seek out and choose first? The difference is in how you build a community around your message and your vision.

Building a community is more than just the number of followers you have on Twitter or the number of Fans on Facebook, and it is more than mastering Social Media. Building your tribe is about engaging them in conversation and urging them to take action. The larger and more engaged your tribe becomes, the stronger your credibility.

Community-building does not require massive marketing budgets or exotic tricks. It especially does not mean putting up a false image in order to be "popular". The value of your tribe is in how you, and your community, stays grounded and real. In this session we will discuss some practical techniques about "tribe-building", as well as some pitfalls to avoid.

Other points we will discuss:

- before you can start making offers you have to build trust and credibility
- the way to build trust and credibility is to engage a tribe in conversation
- things to do in building a tribe (creating space for conversation, creating a clubhouse, etc)
- things not to do with your tribe (spamming, personality cult)

Coach Davender Gupta is a "Venture Catalyst" and Business Leadership Coach who guides people with big dreams to power their vision from Passion to Profit. Come and join us to get some real insight as to whether the actions you're taking in your soul-o-preneur business is building you clientele effectively. Feel free to contribute questions & comments in the chatroom or call in 347-945 6963.

Direct Link to show (to listen live or to the recording): http://bit.ly/132uP5

Experts are a dime a dozen but authorities are priceless

I'm coaching a group of solopreneurs through the Book Yourself Solid system and we're currently working on the section "Who Knows What You Know And Do They Like You?", about building trust and credibility with potential clients.

One of the questions that Michael Port asks in his book is "In what areas are you currently an expert?"

The word "expert" often brings up lots of energy (usually negative) because of the association between expertise and knowledge. But is there a real connection between expertise and education?

When I was an engineering officer in the Canadian Air Force, I had advanced degrees in my field. I could design lens arrays and calculate resolution errors. I could program image recognition algorithms and write the specifications for a video processing system. But when it came to troubleshooting and fixing the complex equipment in the lab or on our aircraft, I could not hold a candle to my technicians. I swear, just by looking at the gadget and shaking it a bit, they could figure out what was wrong and get it working again in a snap, whether the problem was mechanical, electrical or electronic.

I could design the equipment, but they knew how to build it, get it to work and keep it going in tip-top shape through punishing use. Which skill set was the most useful to our lab's clients?

My gut reaction when someone claims to be an "expert" is to say "oh yeah? Prove it! Show me your papers!" I bet your prospects feel the same way, because they are bombarded by so many who claim to be experts. Then your prospect starts playing the credential game with you. Yuck.

I don't want clients who doubt my experience. And the way to do this is to shift the energy by moving from being just another expert to being an authority

Here's one of my Davenderisms:

"An expert is someone who has mastered a lot of knowledge. An authority has the bruises and scars that prove the knowledge really works."

In my lab, I was an expert because of my education, but our clients (and I) trusted the technicians even more because they had authority based on their ability to create results. I was necessary to the operation of the lab, but they were indispensable.

And with my current entrepreneurial coaching business, I can state that I am an authority on being a solo professional and a startup entrepreneur because I lived the startup and cratering of two businesses (one solo practice and one larger tech business) before realizing that I had to ignore conventional wisdom in order to succeed in building a successful network marketing biz and now my current coaching and training biz.

Of course I've taken the courses and the trainings and got my qualifications, but when I relate my personal story, I can see my prospect is much more impressed with my real-life experience as compared to my qualifications.

Show your prospects how you have lived your expertise. Then they will follow you to the ends of the earth...

Upcoming Events: Building communities, Get clients, Don't touch that blog!

Here are some upcoming events:

Friday, February 6, 2:00pm-2:30pm Eastern
Book Yourself Solid Radio
Booked Solid Friday with Trish Lambert and Michael Port: Building Communities

Join Certified Book Yourself Solid Coach Trish Lambert as she welcomes Michael Port, author of the best-selling book “Book Yourself Solid”. Trish and Michael will talk about building communities, with Michael sharing his experience building online communities through his Book Yourself Solid 15-Week Intensives, his new Booked Solid member network, and his Think Big Revolution. Check out the Think Big Revolution Online Community at www.thinkbigrevolution.com

Listen live through the web at http://is.gd/hLcs and access past shows with hosts Davender Gupta and Trish Lambert at http://www.blogtalkradio.com/bookyourselfsolid


Tue, February 10, 2:00pm – 2:30pm Eastern

"Get More And Better Clients" Accountability Group with Davender

30 minutes of Laser-Focused Accountability, focused on helping you develop your network and get qualified referrals so you can book More and Better Clients. Report your successes big and small from the previous week, and share your Big Hairy Audacious Action Step for the next seven days! Your action step should be focused on Getting More and Better Clients.

With Coach Davender
Conference Dial-in Number: (218) 339-4600 Participant Access Code: 191192#
(live teleconference, FREE – you pay the long-distance toll to the conference number)


Tuesday, February 10, 8pm-8:45pm Eastern

"Get More and Better Clients" Open Telecoaching with Coach Davender

An open discussion about various aspects of attracting More and Better Clients so you can Power your Big Dream from Passion To Profit... without selling your soul!
Topic of the Week: Your Web Site: Four Myths and Fallacies That Could Cost You!
Are you thinking of spending big money on a new web site (or improving the one you have)? Then you need to be aware of the myths and fallacies that could cost you, big time! In this telediscussion we well explore four widely held (but misguided) beliefs about web sites. You will also discover tips, tools and techniques that will save you thousands of dollars, as well as help you generate true trust and credibility on and off the Web.

With Coach Davender - Tuesday, Feb 10 2009, 8pm-8:55pm Eastern
Conference Dial-in Number: (712) 432-0800 Participant Access Code: 556643#
(live teleconference, FREE – you pay the long-distance toll to the conference number)

See the full updated calendar at
http://www.visioneering-institute.com/calendar

The Physics of Trust

Trust is a hot topic these days: I believe the main problem with the economy is not a shortage of money, but rather that trust between people and trust in the process has completely collapsed.

What is "trust", exactly? In December I explored the subject of "Trust" in a couple of different formats:

Article: "Some Thoughts about Trust"
link: http://is.gd/cSFF

Audio Podcast: Beyond Lip Service with Sharon Saylor on the topic "The Physics of Trust" (9 December 2008)
podcast download (mp3, 6.9MB Running Time 30 mins): http://is.gd/cSKH
BlogTalkRadio page: http://is.gd/aHuV (audio plays automatically)

Video: Toastmasters speech "The Physics of Trust" (12 December 2008)
YouTube: http://www.youtube.com/watch?v=fbhsXE_s1Sg

Book Yourself Solid Radio for week of 8 December: Blogs, Offers and Freelancing

A great week for you on Book Yourself Solid Radio, hosted by myself and Certified Book Yourself Solid Coach Trish Lambert:

Movin' Monday with Trish Lambert (Dec 8): Trish discusses building Trust and Credibility with blogs, newsletters and your e-mails, with "Queen Bee of Connections" Certified Book Yourself Coach Danelle Brown. http://tinyurl.com/6zogbc

Tool Time Wednesday with Davender (Dec 10): Davender's guest is Certified Book Yourself Solid Coach Monique Gallagher, to help you add MORE POWER to your Self-Promotion Strategies by your "Always Have Something To Invite People To Offer" (AHSTIPTO) http://tinyurl.com/6ryve8

Ask-A-Coach Friday with Davender (Dec 12): Davender welcomes Certified Book Yourself Solid Coach Trish Lambert and her new program "Freelancing in a Flat World" http://tinyurl.com/6bl575

For more information on these podcasts, and to access past shows, click on the links. Looking forward to hearing from you through the call-in line at (347) 327-9030 or using the Chat application on the show homepage http://www.blogtalkradio.com/bookyourselfsolid or Facebook Group Page: http://tinyurl.com/62roza