Ditch your USP (Unique Selling Proposition)?
My colleague Trish Lambert discusses the applicability of the USP (Unique Selling Proposition) to today's marketplace in her blog "Success in Sweatpants".
The main point I get from her article is that USPs have a limited shelf life (due to competition, changing marketplace, trends), and to be careful before basing one's whole marketing strategy on it.
In the comments to that post, an interesting point was made: do USPs really apply to service providers? (especially since most solos are service providers?). My comment was that for solopreneurs, the personal connection between myself and my prospect (or what Tim Sanders calls "likeability"), outweighs many of the other buying considerations.
Check out the post and add your comments there!
The main point I get from her article is that USPs have a limited shelf life (due to competition, changing marketplace, trends), and to be careful before basing one's whole marketing strategy on it.
In the comments to that post, an interesting point was made: do USPs really apply to service providers? (especially since most solos are service providers?). My comment was that for solopreneurs, the personal connection between myself and my prospect (or what Tim Sanders calls "likeability"), outweighs many of the other buying considerations.
Check out the post and add your comments there!
posted by Coach Davender at 13:55
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